I have a lot of trouble being consistent with them. But the trick is to have repetition of your ad.
Its like anything else. A Person needs to see your ad about 7 times to take some kind of action
that is worthwhile.
Get out there every day same ad over and over. It works!!! Usually what worked years ago still works
today. We had very little back then I still remember the first credit mailer boy was that amazing to me.
People don't realize that tho and they end their promotions, they say oh over saturated etc. Start
reading the old copywriters ads, study subject lines. What works works always and these old guys
where the masters of their trade.
No you are wrong if you do sit on your hands you won't see any actions tho. move and don't stop
moving till you see results then move some more