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Hello, The advantages of having a subscriber list are obvious when compared to a one time sale. 1. You can save a lot of time and effort as opposed to searching for new customers. Imagine you have a list of a few hundred customers. All you will need to do should you have a new product they would be interested in, is just to blast an email out to them. You'll have a substantial amount of cash without having to source for new customers. 2. Build trust with your current subscribers and customers. Offer them value, tips, freebies and trust me, they will love you for it. The more they trust you or rather become your loyal customers, the more likely they are to make a purchase. This will give you a massive advantage over other marketers who keep trying to find new customers day after day not knowing why their profits remain stagnant.

Great marketing seeks to tug at the emotional strings of the audience. Because if you can get them to think about things that trigger emotions - like happiness, longing, their sense of loss and more, you can also trigger them to answer your call to action. In fact, if you do it right, you can elicit those emotions in an audience just by them seeing your brand. * Titles – Use emotional trigger words in your titles to get your audience’s attention. Appeal to their sense of curiosity or loss. Words like “last chance” or “limited time offer” can and will go far in helping you get more click-throughs and responses, too. * Headlines – Whether it’s an email marketing message or a blog post, it's important to develop creative headlines that don’t confuse the reader but instead pique their attention. Use headlines such as “8 Ways to Ride a Bike” or “101 Ways to Avoid a Dating Disaster” to get their attention and make them want to read the article, eBook or content. * Subheaders – Sometimes a subheader can help explain what’s going to be inside so that you entice your audience to read the content, listen to the podcast, or watch the video. You can think of them as taglines too. Just a few words to push your audience over the edge to consume the content will go far. * Power Words and Phrases – Create a swipe file of power words and phrases that you can use when you want to trigger emotion in your audience. Words and phrases like “act now”, “bonus”, or “breakthrough” will work to get your audience into the mood you want them in to receive your messages. * Transitions – Don’t underestimate how important transition words are in text and speech. You can put your audience in exactly the mood you want them in with the right transition words. Words and phrases like “Listen…” or “Never again” or “Still not convinced” will go far in helping you explain a concept even more deeply. * Calls to Action – Never, under any circumstances, forget to add in a call to action or two. Your CTA is important because without it your audience is unlikely to do what you want them to do based on the information you’ve provided. You have to tell them what to do. “Buy now”, “Reserve your space”, “Click here now to start your free trial”, are all good CTAs, but you need to be as specific as possible. * Closing Phrases – Another opportunity to tug at your audience’s emotions is with closing phrases. You can use phrases like, “It’s in your hands”, “This is the final day that…” or “You’re moments away from changing your life by …” and so forth. See how these words trigger certain emotions? * Postscripts – Never forget the power of a P.S. when you’re writing a letter, a sales page, or email. After you’re done, just in case the audience is still reading instead of acting, include the P.S. and say something like, “P.S. Your satisfaction is always guaranteed” or “P.S. Act by Friday and you’ll also get the free report” and so forth. When you incorporate these trigger words and phrases into your marketing communications, you’ll see an immediate return on investment. The power you have when it comes to using emotion in marketing is astronomical.

Do you operate a website or blog that generates income through the sale of a product, service, or affiliate links? If so, you not only need to be a webmaster, but an online marketer. As a website owner who uses a website to generate income, internet marketing is important to your success. For that reason, you need to implement it. If this is a new step for you, you may be looking for guidance. The first step is to familiarize yourself with popular internet marketing techniques. You can easily do this online or by visiting internet marketing forums. Once you know how to market your website or blog, you start to implement the techniques you learned. Unfortunately, this is where many new marketers make costly mistakes. To ensure you get the most out of your newfound internet marketing knowledge, you need to create a schedule. When properly complied and used, a schedule will increase your productivity. Remember, the more traffic you drive to your website or blog, the more your earnings potential increases. If that isn’t enough reason to create a schedule, continue reading on for five more. 1 – It Is Easy to Make a Schedule An internet marketing schedule is essentially a detailed to-do list. What you do is start with times. Set aside blocks of times, like in one or two hour increments. For each time slot, write a task or two. This is what you want to do. For example, do you want to submit an article to a directory or send advisements to your followers on Twitter? If so, add to your schedule. 2 – You Have Many Options Not only is making an internet marketing schedule easy, but you have many options. You can compose a schedule by hand, in Microsoft Word, or by spreadsheet. You also have the option of creating daily, weekly, or monthly schedules. 3 – A Schedule is a Guide When you are familiar with internet marketing tactics, it is easy to advertise online. Unfortunately, many run into problems with distractions. It is easy to go from using the internet to research to reading the news or the latest celebrity gossip. To prevent this from happening, use your schedule as a guide. You want to avoid distractions, but if an interruption happens, don’t spend time trying to remember what you were doing or were about to do, just consult your schedule and get back to work. 4 – It Serves as a Source of Motivation As previously stated, a schedule is essentially a to-do list with times attached. These times are important as they add pressure and serve as motivation. When you track your time with a clock or beeping alarm clock, you know when time is about to expire or has. When most know they only have X amount of time to complete a task, they tend to put forth more effort and increase their productivity. 5 – You Can Extend Your Reach In terms of internet marketing, there are hundreds of successful tactics. You cannot implement them all in one day, but get the process started. When doing so, don’t place all your attention on one marketing tactic. Unfortunately, if you do not have a set guide to follow, you may make this mistake. The best way to market a website, product, or service is to spread your reach.

Hello, One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these relationships by using emotional marketing techniques. 1. Show Them That You Know Them The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions. 2. Treat Them Right So many times business owners have sales and special events to get new clients. What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too. Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way. 3. Be Transparent and Honest One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them. 4. Put People before Numbers While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers. If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line. The more people trust you, the more they’ll buy from you. 5. Be Fun When Appropriate No one wants to feel as if they’re communicating with a robot or someone who is not real. Be funny when it’s appropriate so that you can show your humanity. Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages. 6. Be Responsive Your customers expect to get an answer when they have a problem, and they expect it to be quickly. Provide many different ways for your audience to contact you. Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do. 7. Engage with Your Audience Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch. They can help name it, help define what should be in it, and even how much you should charge for it. Your audience can also be your best source of word-of-mouth marketing. 8. Consider the Communication Format Also, it’s important to try to get an understanding of how people communicate within their environment. Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person. Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using. Building customer relationships that last is part of the goal of emotional marketing. When you’ve formed an attachment with the consumer, they will stick with you for years - through price increases, trials and tribulations, and more. You can’t go wrong with building relationships.