The Only Thing That Matters Is Results
It's easy if you get 1 hit, 1000 hits or you can email 1000 ppl or 100 000 ppl do not matter... Results Folks, Is What Matters!
A small list that doesn't grow bigger can't deliver Gr8 results in the longrun, No matter how many clicks you get or how high CTR% You Have... Same goes for the ones that already been growing quite Big... The Key to Success for a mailer and to be able to Deliver Results month after month, year after year Is always adding New Active Members & quite a few is needed / day. You also have to inspire the old members to stay active, use the service and help the owner to build the site. (Owners... Don't be to greedy and Pay out very low % commission... A worker is worth his money lol)
ALL In ALL, I Don't Care how High or Low the CTR is or how many clicks I get... I Track Results ONLY How many sign ups, how many that upgrades etc etc from different Mailers...
One Thing many Forget, If the Owner is a Gr8 Marketer and Know How to sell. He will attract more buyers and more buyer means.... Yes Results In form of sign ups and later sale... Track What Matters... Don't go By Numbers That Don't!
If You first start out, Use different ranking sites as a Guide befor you have your own tracking up and running. Network with Owners and serious Members and compare your Results and sooner then you think You'll know what Mailers that works better and the ones that not work as good in the longrun read years...