There are many methods and techniques for marketing via social media. I’ve added a few here as a starting point, but this list isn’t exhaustive. With the information you have about your target audience, do some research — then develop a marketing strategy for your online business. The Power Of Freebies! Everybody loves getting something for free. Make sure whatever you give away on Facebook is going to be perceived as valuable to your niche audience! Try Facebook Ads If you’ve never spent money on advertising before, buying an ad when you’re unsure of its ROI can be scary. Luckily with Facebook ads you can specify a limit for your campaign to stick within your budget. Facebook ads are targeted precisely to your audience, so this strategy can yield good results. Use Images And Videos You’ll get more interest and click throughs with visual information — photos, infographics, and video. Whether you’re offering a tip or tutorial, discussing your vacation, or promoting a product, your message will be more compelling with a visual. Don’t Neglect Post Titles Treat your Facebook business page post updates like headlines — that’s what they are! Spend some time on them, and brush up on techniques copywriters use to keep people reading past the headline. Be Your Likeable Self It’s essential your audience feels that they know you in order to develop trust and purchase from you. So show your personality. And always be friendly, helpful and available. Spend Time Online Don’t post and dash! Spend some time responding to your Facebook audience. When they comment on a post, thank them for their comment and open up a conversation. Just a few extra minutes spent engaging can give your brand a boost.
