FREE Is Truly The Glue That Leads To More Sales...

[captkirk]

Hi Fellow MC Members and Guests,

 

Tommie Kirkland (Captkirk) here...

 

As I reflect on my many years of being online, I realize that FREE with the option to upgrade was the glue that lead to more signups and sales.

 

And just the opposite with PAID only programs which lead to few signups and sales.

 

As yourself this question, Would you paid to test drive a new or pre-owned car?

 

I wonder how many cars would be sold if people had to pay for the test drive compared to the test drives that you get for free.

 

When I was selling cars, we couldn't even discuss payments or buying a car until the potential customer took a test drive first.

 

I have seen many tire kickers and those just looking around drive out with a brand new car after taking a FREE test drive and I have never sold a car until they did take the test drive.

 

FREE Is truly The Glue That Leads To More Sales...

[Kevin J Timothy]

Tommie, do you think that concept began with the auto sales industry? 

 

You've got me thinking deeply now...

 

I believe that some industries use this tactic to get you stuck with the item.  But most free trials tend to seal the deal. 

[captkirk]

Tommie, do you think that concept began with the auto sales industry?

 

Kevin that's a good question, if they didn't, they sure have taken advantage of using the FREE TEST DRIVE to sell a lot of cars.

[captkirk]

I get a lot of signups offering FREE programs compared to promoting PAID only programs.

That's why I like to promote FREE programs with the options to upgrade if the members need more features and benfits.

 

I like to promote FREE programs that benefits the user without them having to upgrade unless they need the extra benefits.

[captkirk]

These companies know that FREE is the GLUE that LEADS to more SALES:

• Google
• Yahoo
• AOL
• Hotmail
• Bing
• Facebook
• MySpace
• LinkedIn
• Instagram
• Twitter
• Youtube
• MyAdboardTraffic (My OWN Site)
• And Etc...

[Mbridges]

I agree! I like having options it makes me feel less obligated to take certain actions. Its a turn off to be repeatedly "reminded" to buy something. If I sign up for a free trial I know that upgrading is eminent unless I want to lose the benefits of the product or service. That's how people think.

[wittyguyftl]

I definitely prefer to test the water before I dive in,  Want to see a lot before I upgrade

[AnnieDiamond]

Having been sucked in with OTOs before even being able to login & test drive the product/platform (silly me!) the FREE or "freemium" business model is a great way to work out whether paying for an upgrade, suits what one is looking to get out of it.....

[captkirk]

I agree! I like having options it makes me feel less obligated to take certain actions. Its a turn off to be repeatedly "reminded" to buy something. If I sign up for a free trial I know that upgrading is eminent unless I want to lose the benefits of the product or service. That's how people think.

 

I like programs where free is free unless the members want more benefits, features and commissions.

 

I think that a program should really be useful for all members. I see a lot of veterans and large companies feel the same way that I do.

[captkirk]

I definitely prefer to test the water before I dive in,  Want to see a lot before I upgrade

 

Yep, test drive is  what we offer potential customers before we talked business of them buying a car.

[captkirk]

Having been sucked in with OTOs before even being able to login & test drive the product/platform (silly me!) the FREE or "freemium" business model is a great way to work out whether paying for an upgrade, suits what one is looking to get out of it.....

 

Yep, I agree, I like for people to see what they're getting. If they see a need for more benefits they will upgrade.

[captkirk]

As I reflect on my many years of being online, I realize that FREE with the option to upgrade was the glue that lead to more signups and sales.

[weblord]

i like giving out free websites as well.

[captkirk]

Don’t let the Gurus and Experts hear you say that because they preach that you shouldn’t expect anything for free.

[weblord]

hahaha but it's true, i like giving out freebies even time of newsgroups and bbs

because i know people have lots of cultures on the internet, but people have one thing in common

 

they like money

they like freebies.

[captkirk]

When I can, I always end my subject title with... 100% FREE! 

[weblord]

spam blocker are already blocking that word free, since it's been abused, it says free like the other day, i encountered a similar situation where i can download like funnels for free but i need to purchase something first..