Spending your prospecting funds wisely

[Rudi Vanhaecke]

It's better to send twelve monthly newsletters to a prospect (less than $10) than sending one expensive video through the mail.

 

 

With 12 separate mailings, you have 12 chances of reaching the prospect when the time is right for him or her to join. Besides, your personal newsletter doesn't look like the typical sales letter or sales brochure. Instead, your newsletter reports on what you, your company, and your group are doing.

 

 

 

Here is the secret.

 

 

 

Your prospect will read your newsletter. Why?

 

 

 

Because it is almost like peeking into what is really happening with you and your business. Your newsletter is reporting -- not selling.

 

What could you put into your personal newsletter?

 

A special offer insert for non-members.

Pictures of the new car your best distributor won.

What's new with your business and products.

Testimonials and success stories.

Product tips.

Recognition to your distributors who achieved certain levels.

Business-building tips.

Corporate announcements.

Calendar of events.

Conference calls.

 

 

 

 

Your newsletter works both locally and long distance. Everyone wants to know what's really happening on the inside of your business.

 

If you mail your prospects often enough, they'll bond with you, trust you, or at least succumb to your "Chinese Water Torture" frequent-contact campaign.