Follow Up For Success

[Rudi Vanhaecke]

Let's say that you have written a great ad and found just the perfect ezines in which to place your ad by dipping into the rich resources of the Directory of Ezines.

 

 

 

Your ad is set. You have found the most cost-effective places to run your ad. Now what?

 

 

 

Now it's time to be ready to take advantage of the responses that come in.

 

 

 

Did you know that over half of the people who respond to any ad will not buy the first time? In fact, research has shown that it can take an average of seven contacts before a person buys from you. This means you need a plan to capture those sales which otherwise would be lost.

 

 

 

To maximize the profit potential from each ad you run, use this five-step formula to create a super charged follow up system.

 

 

 

1. Plan to send each prospect a series of seven messages. These messages can be sent at any interval you like, but covering all seven messages within two weeks is usually accepted as the longest time frame to use.

 

 

 

2. Write your introduction and summary messages first. You don't have to be a great writer to pull this off, just write these messages like you would tell someone about your product.

 

 

 

In the introduction and summary, focus on the big picture of how your product or service benefits the prospect. Remember, people buy what your product will do FOR THEM, not only what it will do.

 

 

 

3. Take a sheet of paper and write out the five top reasons to buy your product. Once you have those, write out a benefit statement for each one.

 

 

 

Here's a benefit statement for the DOE to use as an example.

 

 

 

Clients will SAVE TIME AND MONEY with the Directory of Ezines because they can access a huge database that lists all the details they need to make a smart decision about buying advertising.

 

 

 

In this example accessing the huge database is the feature, but saving time and money is the benefit.

 

 

 

4. Write one message about each of the five benefits you listed. This message does NOT need to be long to be powerful. In fact, this is one case where shorter can be better.

 

 

 

Make the entire message about how the client will gain this benefit from using your product. Add testimonials from people who have enjoyed this benefit if you have them.

 

 

 

5. Ask for the order in every message!! Don't forget this important step! Your prospect needs to not only hear your selling message an average of seven times, but they also need to hear you ask for the order every time.

 

 

 

At the end of each message ask the prospect if they would like to have the benefit you just described. Assume they will say yes and then immediately show them how easy it is to get it by adding a link to your order page.

 

 

 

Whether you keep up with those who respond in your email program or use an autoresponder to do it, following up will skyrocket your Return on Investment (ROI) for each ad you run.

 

 

 

Take that extra money and buy more ads, which create more sales, and soon you will have a powerful marketing system that will allow you to reach your goals.