Lessons from Lazada

[geomc57]

I just made a post about Lazada, an eCommerce platform in S.E.A.

One snippet from the Forum post was, "Lazada experienced a 13% increase in vendors, in March alone. Realize the other 87% took 8 years to recruit."

In my research I came across an article in The Drum. Here it is:

Why the Future of e-Commerce is

Combining Livestreaming & Entertainment

http://www.syrwebdesign.com/r/geo/Lazada

You may need to scroll down a little to the article. But it is well worth the read.

How might you add Livestreaming and Entertainment to your Marketing mix? Tell me your ideas.