Is a good idea to attach a blog to a e-Commerce site?

[paulserban]

An e-Commerce site is dedicated to sell products (any kind, doesn't matter what you have to).

I have saw recently a video on Youtube where somebody attached a blog to an e-Commerce site (made in Wordpress).

What are the benefits of this? Attract more customers, search engines, or just to rank?

[paulserban]

An e-Commerce site is dedicated to sell products (any kind, doesn't matter what you have to).

I have saw recently a video on Youtube where somebody attached a blog to an e-Commerce site (made in Wordpress).

What are the benefits of this? Attract more customers, search engines, or just to rank?

I saw more videos to this subject and it seems to be a good idea for your brand, rank and to attract customers.

[Darren Olander]

Paul, I'd say anything that attracts extra traffic to your site is definitely a good thing! 

[Matt Koshko]

An eCommerce site is usually pretty static (other than adding new or changing products). Having a dynamic blog where content is added each week can only help. In fact, Shopify (an eCommerce solution I know very well) has a blogging component built in to the solution.

[Guest MarketingYouControl]

Providing youtube videos with tutorials or show cases with your products and services is a powerful thing.
To create a youtube channel with your brand can bring so much extra business. However it needs to provide

entertainment or/and real value for the target market that you have for your products and services.

 

Blogging is the same way - you can react to questions from customers and while posting a "Frequently asked

questions" - static page section might be a good thing - it is more interactive if you do those "Q&A"-sessions in
a blog where additional people could add comments and share their thoughts with you - which can be so valuable

if people speak their mind and you can improve and add value to your customers by acting on their suggestions

and insights!

[rpsmith]

I think blogs can be very useful to an ecommerce site. You can relate news, special events, or updates on your product or service. It seems to keep the interest alive and can even generate new customers.

[Sincharde]

I have seen a lot of e-commerce sites having a blog added. I think it is a good way of generating more traffic, hits, leads. I have seen a lot of Wordpress Themes as well have a special space for blogs. 

[weblord]

blog nowadays can also talk about website updates so your visitors and members knows what's happening with your e-commerce site. now that email reading decreased, blogs beat the email newsletter because of this. use wordpress it's much better than blogspot, since blogspot can't be self-hosted, the good thing about wordpress is that is is open-source. get a good hosting and install wordpress there, and it's self-updating to the latest version. so all you need to do is install once and blog always.

[David Baker]

Yes, attaching a blog to an e-commerce site is a good idea. It can increase organic traffic, improve SEO, establish authority, provide content for social media/email marketing, and educate/promote products. You can visit your website's blog section here: Friday Packaging Blog.

 

[Vic Bilson]

Absolutely!  A blog is great for attracting the right kind of people to your ecommerce site.

[HACCP76]

Yes, attaching a blog to an e-commerce site can be a good idea for several reasons. Here are some benefits of having a blog on your e-commerce site:

1. Increased Website Traffic: A blog allows you to regularly publish fresh content, which can attract more visitors to your site. By providing valuable and engaging content, you can drive organic traffic from search engines and social media platforms, ultimately increasing the visibility of your e-commerce site.

2. Improved Search Engine Optimization (SEO): Blogs provide an opportunity to incorporate relevant keywords and optimize your content for search engines. With a well-optimized blog, you can improve your site's rankings in search engine results pages, making it easier for potential customers to find your e-commerce store

3. Authority and Credibility: A blog allows you to showcase your expertise and knowledge in your industry. By providing informative and valuable content, you can establish your e-commerce brand as a trusted source of information. This can help build credibility and trust among your audience, leading to increased conversions and customer loyalty.

4. Customer Engagement: A blog provides a platform for you to engage with your customers on a more personal level. You can encourage comments, respond to feedback, and create a sense of community around your e-commerce brand. This interaction can help foster customer loyalty and repeat business.

5. Content Marketing and Promotion: A blog enables you to create content that goes beyond just product descriptions. You can write about industry trends, share user stories, provide tutorials, and offer tips and advice related to your products or services. This content can be shared on social media, attracting more potential customers and driving them to your e-commerce site.

6. Upselling and Cross-selling Opportunities: Through your blog, you can educate your customers about the benefits and features of your products, demonstrating how they can solve their problems or meet their needs. This can lead to upselling and cross-selling opportunities, as customers become more informed about your offerings.

While attaching a blog to your e-commerce site has its benefits, it's important to ensure that the content you create is relevant, high-quality, and aligns with your brand and target audience. Consistency in publishing and promoting your blog posts is also crucial for maximizing its impact on your e-commerce business.