Strategizing your personas

[Matt Koshko]

No matter what business you're in there will always be different personas attached to your prospecting process. A persona is a way to categorize your audience, segmenting your message to those categories.

 

In your lead generation funnel, ask your lead (when filling out their information in a form) to tell you what fits them best. For example, a field could allow the lead to select:

• Executive
• Sales
• Finance
• Consumer

Based on the selection, your funnel would cater the message automation towards the individual persona, better targeting that lead with what you're selling/offering.

 

A message to a salesman could be entirely different than to someone in finance, and make a big difference in the conversion of that lead.

 

Try building personas in to your lead generation funnel. The better targeted, the better results.

[Guest MarketingYouControl]

Doesn't it make sense to split those target groups right at the source

when you are sending different groups of leads to different landing pages in the first place?

 

For me it does not make any sense to get one source of traffic that is then

being divided into such extremely different personas.

However the approach with sending people to different funnels based on their selection

for preferences is great. I do this sometimes where I ask people if they prefer to view information

as video, text/report only or want to join a webinar.

 

The thing with putting different "selection" boxes into a lead generating form usually leads
to loss of customers NOT wanting to filling out those details - those who do are however of course

more "qualified" if they interact with such selection.

 

Overall a good tip to "drill down" marketing messages - and I think the most important is at
the first place WHAT KIND OF TRAFFIC do you drive to your Optin-Forms and Landing Pages!

[Matt Koshko]

It's not always possible to know the audience to whom your advertising - depends on the source. Additionally, even if it's a targeted source, that doesn't necessarily coincide with a certain persona.

 

The thing with putting different "selection" boxes into a lead generating form usually leads

to loss of customers NOT wanting to filling out those details

 

Can you provide statistics (with source) to back up that claim? for everyone's knowledge of course.

[Guest MarketingYouControl]

Matt - that is a shocking answer you gave me.

If you do not know your audience you want to advertise,

then you are just wasting money in attempt to "guess"

who your customer is.

 

One of the keys to convert "traffic" into leads and sales is
to exactly KNOW who you want to talk to.

 

This is also why people claim "nobody is signing up with
my opportunity", "nobody buys from me" - because they

think "everybody" is their prospect. Some people have been
told by their company or sponsor to "share what they have"
with "everyone". Guess what. Reality check: totally wrong.

 

You will not earn money by talking to family and friends,

they are not your customers. Plus if you want to really earn

money you need thousands of customers, not just a handful.
And it does not matter what kind of business scheme you 

have subscribed to. Network marketing compensation plans
do not make a difference when it comes to finding the 

correct customer.

 

 

"Claim: People are less likely to fill out MORE form fields
in OptIn Pages"

 

Matt, it can be easily replicated by everyone:

create a split test and make one OptIn Box just asking for First Name and Email;

then make another Optin Box adding a drop down list like the one you suggested.

 

You will see that LESS people fill out those that require more information from
people. It is human nature. People are less likely to fill in information in order to
proceed to a page.

 

Having said that it all depends of course what kind of traffic you are driving.
Do you offer any incentive to filling out your form - if you do it right and if you
get the right traffic - they will fill out the form. 

 

I just posted this:

 

5 Key Elements To Marketing Sucess:

 

http://www.marketingcheckpoint.com/topic/480-5-key-elements-to-email-marketing-success/

 

Contains an important point to "segment" your email list and actually confirms what you 
were pointing out in this discussion, Matt!